About Us

Where Clean Luxury Meets Artisanal Craftsmanship

We’re Steve and Oyku, the co-founders of Lustoic (pronounced “Luh-STOH-ik”, a blend of “luxury” and “stoic”), a luxury home fragrance brand where timeless design meets clean, non-toxic living.

Lustoic began with a thoughtful birthday gift—a candle-making class that sparked something unexpected.

That experience made us realize how difficult it was to find beautifully crafted home fragrances that were both luxurious and clean, made with reusable vessels and non-toxic ingredients like soy wax. 

Ready to find your perfect scent? Yes, I’m Ready—Shop Now.

So, we asked ourselves: why not create a brand that did?

Newly married and eager to create a calming atmosphere in our home, we grew frustrated with most home fragrance products on the market. They either used cheap formulations, lacked depth and complexity, featured uninspired designs, or simply didn’t offer the elevated touch we wanted. 

Driven by a shared passion for quality and inspired by special moments with family and friends, we decided to create something extraordinary—something we could proudly bring into our home and share with others.

With an engineering background and an obsession for quality, Oyku spent several years testing and refining hundreds of different formulations—only the best made the cut—driven by a determination to craft fragrances that were not only complex and unique but also clean and long-lasting.

At the same time, Steve, with years of experience in branding and marketing, focused on creating a brand that would reflect our shared vision of sophistication, wellness, and thoughtful design.

Turn everyday moments into something extraordinary—Find Your Fragrance. 

Combining Oyku’s meticulous approach to scent creation with Steve’s expertise in bringing ideas to life, we united our strengths to build Lustoic.

From the start, we’ve focused on crafting products that reflect this mission: offering discerning customers a line of home fragrances that blend sophistication with wellness. Every product we create is carefully handcrafted with clean, non-toxic ingredients and presented in beautifully designed vessels that elevate any space.

Whether it’s the soft flicker of a candle or the subtle scent from a reed diffuser, we believe Lustoic products don’t just fill a room—they create an experience.

Like you, we view home as a sanctuary—a place to unwind, recharge, and find peace. That’s why we’re dedicated to clean luxury. Each fragrance is thoughtfully formulated to be long-lasting, odor-reducing, and free from harmful ingredients like parabens, sulfates, and phthalates.

From bright, fruity notes to rich, woody aromas, our scents are designed to complement your lifestyle and enhance your home’s unique atmosphere.

Our Philosophy

We believe in more than just creating beautiful scents—we believe in creating meaningful moments. Whether it’s lighting a candle to relax after a long day or spritzing a room spray to welcome guests, our products are crafted to bring calm, elegance, and warmth into your home.

We understand the importance of quality because this journey began with our own search for something safe, beautiful, and well-made. While our story is just beginning, our commitment remains unwavering: to become a trusted name in luxury home fragrances by blending clean ingredients, artisanal craftsmanship, and timeless design.

Ready to transform your home into a serene, luxurious haven?

Find Your Perfect Scent. Start your journey. 


Best, 

Oyku & Steve Franco
Co-founders
Lustoic